Over 60% of the world's population are using some form of social media, and in Australia, on average, we are spending over six hours a week consuming content. So it’s fairly safe to say that in this day and age, social media runs supreme, and if you want to effectively advertise your business, then you need to be on it. But it’s not just a matter of being on socials, it’s also about how you use it. Learning how to leverage these online platforms can help significantly expand your reach, promote your business and increase connection with your current and future customers. 

The short answer is yes! In today’s world of everything being online, your business needs to be there too. Not only does it help you reach a much larger audience, but it also adds credibility to your business and boosts your professional appearance.

First things first, what is a brand and why do you need one?

Well in simple terms a brand is your business identity. Everything that makes your business your business is part of the brand. From a logo, fonts and colours to mission statements and values, your brand distinguishes you from other businesses.