A Social Presence That Connects You To Your Ideal Customers.
There are many different ways to approach marketing, particularly social media marketing. As a consumer, I appreciate brands that engage with me and provide content that interests me. So, as a marketer, that is the approach I take, using the theory of the four pillars of content marketing: Educate, Inspire, Entertain and Promote.
This marketing approach is more of a soft sell, focusing on building relationships with your customers so that they trust you and feel comfortable purchasing from or working with you. It helps foster a good reputation that results in confidence between your brand and your customers. By offering value to your customers’ lives through engaging content, you are building touchpoints so that when it comes time to purchase, they already feel like they know you and your brand. If you are interested in learning more about this approach to social media marketing and how to use it for business, we have a blog, you can read here that goes into more detail.
In order to do this kind of marketing, I need to understand the ins and outs of your brand and what makes it unique. Which is why I include a 1.5-hour consultation with both of my social media services so that when it comes time to creating your content, in whatever form, I know how to make it feel personal and custom to your business.
I offer two different packages for social media. The first is a stand-alone package that provides you with the tools to build a presence on social media. This is ideal if you are just starting out or aren’t quite ready to commit to an ongoing manager in this area. The second package is tailored to suit your needs and includes ongoing management and support as well as curated content for your social feeds. We also offer email marketing and blog copywriting as add-ons to our packages, so please let us know if that is something you are interested in, and we can include that with your quote!
NEW!
The Basics Package
$750 AUD
Just starting out or looking to revamp your current social media pages? This is the package for you. Included are the following:
1.5hr Consultation Call - Where I learn about you and your business so I can create relevant and custom designs for you.
Competitor and Hashtag Analysis - Once we have spoken, I take time to learn your position in the market and where you can stand out. I’ll also provide hashtags to use on Instagram based on this information and Instagram’s best practices.
Creation and Set Up of Social Accounts - Facebook, Instagram, (LinkedIn and/or Pinterest on request) OR Analysis and Recommendations for Existing Pages
Profile Picture, Cover Photo (Facebook) and Highlight Covers (Instagram)
Templates - Customised based on your needs, but typically includes templates for posts, stories and reels
Guide to Analytics - As part of our wrap-up, I will provide a written guide on how to access your analytics on different platforms. You can use these metrics to test which posts result in the most views and engagement, which will help you understand what works and what doesn’t with your current strategy.
Available as an add-on to this package is our content planner for $100. This includes a month of unique content ideas that can help you stay consistent with your posts on social media.
*Please note, you will need a logo and brand fonts/colours for this. Don’t already have a brand? Chat to us about our Branding Packages!
Social Media Management
Monthly from $850 AUD
Ready to take your organic social media to the next level? With ongoing social media management, your online content will be tailored to your brand and managed on your behalf. We’ll post consistently and handle engagement so you can focus on other important areas of your business. Included are the following:
1.5hr Initial Consultation Call - Tell me about your business, your brand and your goals so we can work out a plan that will suit your business
Marketing Plan - Customised to suit your business, will include a SWOT analysis of your social media, as well as a competitor and hashtag analysis
Creation and Set Up of Social Accounts - Facebook, Instagram, (LinkedIn and/or Pinterest on request) OR Analysis and Recommendations for Existing Pages
3 Organic Social Posts Per Week on Facebook and Instagram (LinkedIn and Pinterest can also be included on request at additional cost)
Access to the social media scheduler we use ‘plannable’ where you can make notes, changes and approve all of your posts before they go live each month
2 + Reels Minimum Per Month on Facebook and Instagram. Depending on the business, these may need to be recorded by you; if so, I will provide direction and guides on this
3-5 Organic Stories Per Week on Facebook and Instagram
Ongoing Engagement and Account Monitoring - Including responding to comments where possible and liking / commenting on other pages where relevant (inbox will be monitored and you will be notified when a message comes through)
Fortnightly Analytics - Metrics will be uploaded to a shared Google Sheets
Monthly Catch Up Meeting - To ensure we are still on the same page and aligned with future goals for your social media
Available as an add-on, we also recommend and can manage small scale social media paid ads. Please let us know if this is something you are interested in, and we can include this in your plan as well as a recommended ad budget. Due to the nature of social media algorithms, it is difficult for organic posts to get the level of reach that paid ads can, so it is often necessary to run campaigns or even targeted ads. If you are interested in learning more please don’t hesitate to contact us.
* Please note, you will need a logo and brand fonts/colours as well as imagery and videos. Don’t already have a brand? Chat to us about our Branding Packages!
